Subhanshi Pandey

Social Media Manager

Content that stops the scroll.Strategy that builds the brand.

I plan, write, host and grow brand channels across Instagram, YouTube and LinkedIn - from the first idea to the monthly numbers.

See the workContactDownload CV
Subhanshi Pandey, Social Media Manager
30M+ people reached
PolicyX: 25K to 86K subscribers
LinkedIn 13K+

Skills

What I bring to a channel

  • Content and copy

    • Scriptwriting and copywriting
    • Content creation
    • Edit concepts for reels and YouTube

  • On camera

    • Live hosting
    • On-camera presentation
    • Live shows and events

  • Channel strategy

    • YouTube strategy
    • Content pillars and calendars
    • Influencer marketing

  • Growth and community

    • LinkedIn expertise
    • Audience engagement
    • Social platform analytics

  • Tools and data

    • Google Analytics
    • Google AdWords
    • Microsoft Excel and MIS

  • Planning and leadership

    • Campaign planning
    • Cross-functional team leadership
    • PR and event management

Roles I have carried, job after job

Across my previous teams and the one I am with now, these eight responsibilities show up in every channel I run.

  • Writer

    Scripts, captions and long-form copy that inform and convert.

  • Editor

    Edit concepts, pacing and hooks for reels, YouTube and LinkedIn.

  • Host

    On camera for brands, live shows and large stages.

  • Strategist

    Content pillars, platform playbooks and 12-month calendars.

  • Analyst

    Weekly reads of reach, retention and engagement to steer the next move.

  • Social media specialist

    Instagram, YouTube, LinkedIn, Facebook, X and paid social, run end to end.

  • Planner

    Ideation, campaign planning and production calendars that keep launches on time.

  • Leader

    Guides cross-functional creative teams and aligns them to one content goal.

Proof in numbers

Figures from CV and owner-reported results.

Featured work

Fateh Education

Social Media Marketing Specialist Apr 2026 - Present

End-to-end content and YouTube strategy for an education brand: ideation, scripting, creative direction, edit concepts, podcast development and performance analysis.

Subhanshi Pandey in a cream blazer
Role: Social Media Marketing Specialist

12-month content calendar

Illustrative calendar structure

Collaborations

Brands I have worked with

A wide mix of national and homegrown brands, and the list keeps growing.

...and many more homegrown clothing and lifestyle brands.

Agencies I have partnered with

Teams I have worked with

Office work

Work from the desk

The channels I run, shown as they look today. Tap a screenshot to see it full size.

The growth story

Building an audience on LinkedIn

13K+LinkedIn followers. Started with no followers in March last year.
013K+

Illustrative curve. Follower count updated 2026-10-30.

  • Consistent thought-leadership posts that teach something useful.
  • Video-first formats built for the feed.
  • Replies and conversations that grow a community, not just a count.
Subhanshi Pandey
Follow on LinkedIn

The journey

Six desks, one person.

  1. Fateh Education

    Now

    Social Media Marketing Specialist

    Apr 2026 - Present

    • 8 content pillars from scratch: 3.4K+ organic YouTube subscribers in 4 months.
    • 12-month content calendar in the first 4 months; 8-episode student series.
    • PR, influencer collabs, ad ideation; hosted multiple large-scale events.

  2. PolicyX

    Social Media Management and Content Creation

    Jul 2025 - Mar 2026

    • On-camera long and short video for insurance products; live-style awareness shows.
    • Scripts, strategy and ads across YouTube, LinkedIn, Facebook and X.
    • Subscribers grew from about 25K to about 86K during the tenure.

  3. Trans-Fi India Pvt. Ltd

    Social Media Content Creator (Freelance)

    May 2025 - Nov 2025

    • Short-form video aligned to brand goals and product awareness.
    • First-video reach 10X, engagement 4X, audience interaction 3X.

  4. Hacky Security Pvt. Ltd

    Content Specialist and Creator

    Apr 2024 - May 2025

    • Copywriting and digital marketing for cybersecurity services: content, SEO/SEM, email, webinars.
    • Anchored live events at IIT Bhubaneswar, LPU and CU.
    • +45% LinkedIn follower growth, 2X post engagement, more course sales.

  5. Pace Stock Broking Services

    Content Creator

    Sep 2023 - Apr 2024

    • Created and proofread financial content for diverse investor needs.
    • Promoted content across social platforms and assisted in video creation.

  6. Gerua Aipan Art

    Now

    Co-founder / Content Creator

    Apr 2023 - Present

    • A part-time venture promoting the cultural heritage of Uttarakhand through Aipan art.

Skills and tools

What I bring to the desk.

  • Live hosting
  • Scriptwriting and copywriting
  • On-camera presentation
  • Live shows and content creation
  • Social platform analytics
  • Audience engagement
  • LinkedIn expertise
  • YouTube strategy
  • Influencer marketing
  • Google Analytics
  • Google AdWords
  • Digital marketing tools
  • Microsoft Excel
  • MIS
  • Campaign planning
  • Team leadership

Education

Bachelor of Business Administration (75%)

SSJ Campus Almora

Certifications and awards

  • Content creator award
  • Entrepreneurship marathon
  • Google Analytics
  • Google AdWords
  • Influencer marketing

Languages and hobbies

English, Hindi

Dancing, Poetry, Content creation, Creative art

Let’s build something worth following.

Brand content, channel strategy and hosting - open to collaborations and full-time roles.

Contact Download CV WhatsApp